Gath Collective
A calm digital brand and platform built around mindfulness, presence, and intentional living.
A calm digital brand and platform built around mindfulness, presence, and intentional living.
A calm digital brand and platform built around mindfulness, presence, and intentional living.
A calm digital brand and platform built around mindfulness, presence, and intentional living.
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problem
Gath Collective needed a digital presence that could hold space, not compete for attention. The challenge was to design a brand and website that communicated mindfulness and emotional depth without feeling slow, passive, or generic, while remaining flexible enough to support future sub-brands and projects.
Gath Collective needed a digital presence that could hold space, not compete for attention. The challenge was to design a brand and website that communicated mindfulness and emotional depth without feeling slow, passive, or generic, while remaining flexible enough to support future sub-brands and projects.
solution
We designed Gath Collective as a calm but striking digital environment, using colour, spacing, and rhythm to guide emotion rather than overwhelm it. The website became the foundation of a wider ecosystem, capable of supporting multiple expressions (editorial, experiential, and curated spaces) while maintaining a unified visual language.
Designing a space, not just a site
Gath Collective was approached as an environment, a place people enter, not a page they scroll through. From the earliest concepts, the focus was on how the site should feel before how it should function.
The visual system was built around softness and clarity: radiating gradients, intentional negative space, and a restrained typographic hierarchy that encourages pause.
Colour played an emotional role, with pinks and warm tones used not as decoration, but as atmosphere, calming, grounding, and quietly confident.
Beyond the core website, Gath Collective was designed as an umbrella brand, capable of expanding into distinct but related sub-projects.
This led to the creation of individual identities and platforms such as Gath Mag and Gath Atelier, each with its own visual language while remaining connected to the parent system.
The result is a cohesive digital foundation that supports growth without dilution, a brand that feels intentional, spacious, and emotionally resonant, while remaining structurally sound and adaptable.
Designing a space, not just a site
Gath Collective was approached as an environment, a place people enter, not a page they scroll through. From the earliest concepts, the focus was on how the site should feel before how it should function.
The visual system was built around softness and clarity: radiating gradients, intentional negative space, and a restrained typographic hierarchy that encourages pause.
Colour played an emotional role, with pinks and warm tones used not as decoration, but as atmosphere, calming, grounding, and quietly confident.
Beyond the core website, Gath Collective was designed as an umbrella brand, capable of expanding into distinct but related sub-projects.
This led to the creation of individual identities and platforms such as Gath Mag and Gath Atelier, each with its own visual language while remaining connected to the parent system.
The result is a cohesive digital foundation that supports growth without dilution, a brand that feels intentional, spacious, and emotionally resonant, while remaining structurally sound and adaptable.
year
2025
year
2025
year
2025
year
2025
timeframe
20 Days
timeframe
20 Days
timeframe
20 Days
timeframe
20 Days
tools
Framer · Figma
tools
Framer · Figma
tools
Framer · Figma
tools
Framer · Figma
category
Brand System
category
Brand System
category
Brand System
category
Brand System
+
see also
Let’s build something memorable
mchl studio * mchl studio * mchl studio mchl studio * mchl studio * mchl studio
Let’s build something memorable
mchl studio * mchl studio * mchl studio mchl studio * mchl studio * mchl studio
Let’s Build Something Memorable
mchl studio * mchl studio * mchl studio mchl studio * mchl studio * mchl studio
mchl
studio
Design-led creative studio
Based in [FCT]
Available worldwide
mchl@mchlstudio.com
mchl
studio
Design-led creative studio
Based in [FCT]
Available worldwide
mchl@mchlstudio.com
mchl
studio
Design-led creative studio
Based in [FCT]
Available worldwide
mchl@mchlstudio.com
mchl
studio
Design-led creative studio
Based in [FCT]
Available worldwide
mchl@mchlstudio.com